404 Bowen Terrace,
New Farm, QLD – 4005
New Farm, QLD – 4005
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Welcome to Localis, your trusted partner in leveraging data for destination marketing. We specialise in helping DMOs like yours make informed decisions using a combination of flight data, accommodation data, mobility data, and transaction data.
We understand that destination marketing is not just about promoting a location. It's about strategic planning, understanding your target audience, and using data to make informed decisions.
We're here to help you navigate this complex landscape with our unique combination of data analytics and industry expertise..
Ever wondered about the economic impact of an event in your region or even in a neighbouring region? We conduct specific event analysis to assist in event reporting.
We collect data from major booking portals and combine them to give your destination the most accurate insight into supply, demand, and online visibility for your region.
A combination of historical data and future booking information, provides a forecast of visitation to the region 12 months into the future. Focus marketing efforts to increase demand.
We help you clearly identify how your marketing campaigns have contributed to travel demand, allowing you to fine-tune budgets and ensure maximum ROI.
Data from major booking portals to give your destination the most accurate insight into supply, demand, and online visibility for your region.
We bring to the destination marketer the most crucial insights from flight data, including unserved routes and differences in interest at a city level.
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Destination Marketing is the process of communicating to a target audience to attract visitors and positive economic impact to a specific geographic location.
A Destination Marketing Organisation (DMO) is an organisation responsible for promoting a town, city, region, or country in order to increase the number of visitors.
Destination marketing is crucial as it helps in attracting tourists, which in turn boosts the local economy.
It also helps in creating a positive image of the destination, attracting investments, and promoting cultural exchange.
Marketing in the tourism industry is essential as it helps in promoting a destination, attracting tourists, and generating economic growth.
It also helps in understanding the needs and preferences of the tourists, thereby offering them a personalised experience.
Destination marketing can take various forms such as digital campaigns, social media promotions, events, PR activities, and collaborations with influencers or travel agencies.
For instance, a city might launch a digital campaign showcasing its unique cultural heritage to attract tourists interested in cultural tourism.
