404 Bowen Terrace,
New Farm, QLD – 4005
New Farm, QLD – 4005
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Welcome to Localis, your trusted partner in leveraging data for destination marketing. We specialise in helping DMOs like yours make informed decisions using a combination of flight data, accommodation data, mobility data, and transaction data.
We understand that destination marketing is not just about promoting a location. It's about strategic planning, understanding your target audience, and using data to make informed decisions.
We're here to help you navigate this complex landscape with our unique combination of data analytics and industry expertise..
Event reporting has previously been a very time-consuming effort and often, the required data has not been on-hand for us to build the reports that we need. By using Localis, we have been able to drastically reduce our reporting time and have a better understanding of what is happening in our region and why.
Destination Marketing is the process of communicating to a target audience to attract visitors and positive economic impact to a specific geographic location.
A Destination Marketing Organisation (DMO) is an organisation responsible for promoting a town, city, region, or country in order to increase the number of visitors.
Destination marketing is crucial as it helps in attracting tourists, which in turn boosts the local economy.
It also helps in creating a positive image of the destination, attracting investments, and promoting cultural exchange.
Marketing in the tourism industry is essential as it helps in promoting a destination, attracting tourists, and generating economic growth.
It also helps in understanding the needs and preferences of the tourists, thereby offering them a personalised experience.
Destination marketing can take various forms such as digital campaigns, social media promotions, events, PR activities, and collaborations with influencers or travel agencies.
For instance, a city might launch a digital campaign showcasing its unique cultural heritage to attract tourists interested in cultural tourism.